Typically here at Rallio, our blog content focuses on practical tips and strategies you can use to amplify your social media presence. Every so often, we get the urge to knock down the guardrails of traditional content and throw a little parody post your way. Beneath the layers of sarcasm, you’ll find nuggets of truth that you can apply to your social media content strategy.
Today, we’re dishing out a gourmet platter of 3 surefire ways to get your social media content ignored. That’s right. If you want people to scroll past your content or not see it altogether, then the tips below are exactly what you need.
Call it keeping you on your toes. Call it word salad. Call it what you will, but just make sure you have a strong beverage of choice in your hand before you start reading. It’ll go nicely with today’s main course.
By the way, we don’t use recipes, but we do use metaphors. Heavily. Buckle up, buttercup.
1. Post Yawn-Worthy Content
When you first gain a follower, that follower might initially see your content in their newsfeed. Want to get rid of them? Just make sure you’re posting yawn-worthy content.
What do we mean by “yawn-worthy,” you ask? It’s pretty self-explanatory — it inspires nothing more than a big yawn upon viewing by an unsuspecting viewer. It might include a typical, generic stock photo, an ill-placed meme, or some type of sales post that’s overly promotional.
All those other pages that are posting local content showing the authentic people behind the business? Sure, they might be hanging on to their followers — even gaining new ones if they keep at it. But while they’re busy posting product spotlights, team member pictures, how-tos, videos and customer testimonials, you can sit back, relax, and shoo away any existing and new followers.
Phew, that’s a relief!
Related: 7 Habits of Highly Successful Social Media Marketers
2. Ignore People
There’s another easy way to get your social media content ignored. Simply ignore your followers, and they’ll forget all about you!
If you happen to ignore tip #1 and decide to post interesting, relevant content, there’s a good chance people are going to engage with it. You know the book If You Give a Mouse a Cookie? “If you give a mouse a cookie, he’s going to ask for a glass of milk. When you give him the milk, he’ll probably ask for a straw. …”
The little boy keeps giving that mouse what he wants, and he keeps asking for more, and isn’t the boy tired of catering to that mouse already?
Likewise, if you keep giving your followers what they want in terms of content, they’re going to be vocal about letting you know they want more of it. Likes, comments, shares, direct messages, online reviews — expect it all.
But don’t worry! As with posting yawn-worthy content, you can simply ignore your followers if they post a comment, question or review. The more you ignore them, the more they’ll go away!
Related: How’s Your Customer Response Time? 6 Simple Ways to Step It Up
3. Lash Out
Now if you decide to ignore tip #2 above — i.e., you respond to people who submit a comment, question or review — there’s another easy way to make sure your content gets ignored: Lash out at anyone who disagrees with you!
This tip is especially useful if someone submits a negative online review. When you respond, make sure you argue publicly with the person. That way, the argument will be out there for all the world to see! (Honestly, why wouldn’t you want to be perceived as an unreasonable, argumentative business owner?)
There’s also the side benefit of scaring away new followers once they see not only a negative review, but also a negative response. Your existing followers might not be too keen on sticking around either! Great news for your “me time” — yet again, you’ll have fewer followers (and customers) to manage!
One Last Anti-Tip for Anyone Who Ignores the Social Media Content Tips Above
OK, you got us. We don’t actually recommend any of the tips above for anyone who actually wants to grow their business on social media.
The truth is, posting great content and keeping your followers takes work, but it’s work that’s worthwhile. With engaging social media content, thoughtful response management, and consistent effort, you can build a following and continue growing your business with the help of social media.
Actually, here at Rallio, we’re in the business of helping our clients create the kind of content that doesn’t get ignored. Their social media content looks like this:
- It’s hyper-local, showing the real, authentic side of a business owner, their team and their customers.
- It includes a wide variety of posts about team members, product spotlights and how-tos, blog posts, and videos featuring their people and customers.
- It’s posted with some frequency, at least three to four times a week.
- It sprinkles in promotions and boosted content.
Rallio has perfected the process of creating engaging content, responding to online reviews and making sure our clients’ pages are performing optimally. If you’re ready to make sure your content gets the reactions and results you want, get in touch with us today.
Related: Should You Outsource Your Small-Business Social Media? 4 Compelling Reasons It Makes Sense
