In between sipping eggnog, exchanging white-elephant gifts and baking cookies, you still have to find time for posting local content if you’re a business owner. This time of year, as busy as it is for you personally, is also a prime opportunity to connect with your target audience. With local content, you can more easily reach the right customers at the right time and earn their business.
While the last few days of holiday shopping are upon us, you still have a chance to earn last-minute as well as after-Christmas and new-year business. In the spirit of the season, here are 12 days of local content ideas to ring in the new year on a positive (and profitable) note.
#1 Post Your Holiday Eats
What’s on your table or in your oven this holiday season? Everybody loves a good foodie post, so be sure to snap some photos of your holiday eats — even it it means taking photos of your catering order. With the latter, you can tag the local business where you purchased your holiday meal.
Bonus tip: Add a recipe to your post to make it instantly more share-worthy.
#2 Give a Preview of Coming Attractions
What new products or services will you offer in the new year? Any plans to remodel your business, hire new staff, or open a second location?
You don’t have to give it all away in your post, but a sneak peek of things to come will get your followers excited and engaged. Even a simple progress photo or a glimpse of what’s to come is enough to spark conversation.
#3 Share a Historical Post
What were your most popular posts in 2021? Share a throwback photo to remind your followers of key highlights from the past year.
You could also share a “then and now” post if you have any photos showing the progression of a project over time, like an addition to your restaurant or the growth of a family puppy your followers know and love.
#4 Share Gratitude
A simple post expressing gratitude for your customers shows that you appreciate them. You could create a post on Canva.com saying “Thank you for supporting our business this year” and add a few emojis in the caption.
#5 Post a Testimonial
Also using Canva.com, create a testimonial post featuring a review from a customer. Alternatively, you could snap a photo of your customer and ask permission to post it along with their kind words.
#6 Get Your Employees Involved
Your employees are probably already snapping photos at work and posting them on social media. Why not incentivize them to post on your behalf?
For example, hold an internal contest to see who can get the most likes and shares on a post that talks about your business. Reward the employee with a gift card to thank them for posting. If you need help tracking stats, Rallio’s Activate platform is the perfect tool for you.
Related: Quick Guide to Holiday Marketing on Social Media
#7 Hold a Giveaway
How about a New Year’s giveaway, such as a free product, discount or gift with purchase? Get the contest started during the last week of December. Ask your followers to like the post and tag a friend or three. Pick a random winner during the first week of January, and announced the winner on social media.
#8 Create a Holiday Greeting
Create a quick video with a “Happy Holidays” greeting from your team. Not only can you post it on social media, but you can send it out via email to your customers.
#9 Use Stories and Reels
With any post you create, you can share them to your Instagram Stories to increase reach. Consider also creating a holiday Reel with fun holiday music, filters and other features to make your post stand out.
#10 Offer a Freebie
If you’re planning to be open over the holidays, get more people in your location by offering a free gift with purchase. Post about it on social media to let your followers know when to come in for their freebie.
#11 Feature Your Neighborhood
Any businesses in your neighborhood with great decorations? Take some photos, post them, and tag the businesses in your post.
#12 Hold a Sale
Can you hold an after-Christmas or New Year’s flash sale? Let your followers know the details on social media!
Local Content Is King
Get set for another year of social media growth when you continually post local content on your pages. If you keep these local content ideas handy, you might just get inspired to come up with some ideas of your own.
If you need more help with your local content or you’d like us to take it off your plate completely, reach out to us at rallio.com.
